A major Silicon Valley technology firm was juggling two competing objectives. Reduce staff costs and simultaneously improve execution on industry analyst events. Adjunct provided a cost-effective way of improving performance at industry conferences and tours.
The Adjunct solution included flexible-time resources to manage content creation and distribution across various internal organizational boundaries. This material was edited to appeal to the target analysts. Working back through the client structure we obtained consensus on the messages. In addition we handled the logistics and minutia of each trip and event. As a result the client reduced costs and improved rankings and positions within their targeted quadrants.
©2004 Adjunct LLC All rights reserved.